“The car show is gone,” says IAA Mobility organiser; integration is now key

ZEIST, The Netherlands –Building on the debut outing in 2021, IAA Mobility organisers Messe Munich have opted for ‘integration’ as the key to push their mobility platform further. In this new Bike Europe podcast two IAA Mobility directors explain the development of the platform and where the bicycle industry fits in, but one thing’s for sure, “the car show is gone.”